Cora and Stefan Miller started a hair care company after they had their son, Kade, and struggled to find hair products for him. Young King Hair Care is now
I really wanted my son to see himself in the products he uses, said Cora Miller, the company s co-founder and CEO. It was a bugging, nagging feeling about this that wouldn t go away.
Young King is now on the shelves of two of the country s largest retailers, Walmart and Target. It is among the growing number of Black-owned brands that national retailers have begun to sell over the past year in a push to better reflect diverse customers and a commitment to advancing racial equity after the murder of George Floyd.
Companies have made pledges and earmarked donations over the past year. Yet the expanding assortment of Black-owned goods on national retailers shelves and websites has become one of the most visible signs of change in the corporate world.