"I really wanted my son to see himself in the products he uses," said Cora Miller, the company's co-founder and CEO. "It was a bugging, nagging feeling about this that wouldn't go away." Young King is now on the shelves of two of the country's largest retailers, Walmart and Target. It is among the growing number of Black-owned brands that national retailers have begun to sell over the past year in a push to better reflect diverse customers and a commitment to advancing racial equity after the murder of George Floyd. Companies have made pledges and earmarked donations over the past year. Yet the expanding assortment of Black-owned goods on national retailers' shelves and websites has become one of the most visible signs of change in the corporate world.