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OMD 'Excited' To Dive Deeper Into Attention For Programmatic Ad Buys

OMD 'Excited' To Dive Deeper Into Attention For Programmatic Ad Buys
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

Jack-lieber
Yannis-dosios
Integral-ad-science
Associate-director
Optimization-jack-lieber
Media-daily
Chief-commercial-officer

IAS Announces Quality Attention Measurement Product

The company is billing it as the first attention product to unify media quality and eye tracking

Mike-follett
Yannis-dosios
Lumen-research
Integral-ad-science
Quality-attention
Advanced-machine-learning-model
Brand-results
Media-quality
Human-attention

IAS Announces First Attention Product to Unify Media Quality and Eye Tracking

Quality Attention™ Provides Actionable Attention Metrics that Tie to Business Results for Global Advertisers NEW YORK, Jan. 4, 2024 /PRNewswire/ Integral Ad Science , a leading global media.

Mike-follett
Yannis-dosios
Anna-kechekmadze
Mad-science-inc
Lumen-research
Quality-attention
Provides-actionable-attention-metrics
Business-results
Global-advertisers
Chief-commercial-officer
Advanced-machine-learning-model
Brand-results

IAS rolls out MFA site detection

“The industry faces a significant challenge in combating MFA sites.

IAS Launches New AI-Driven Site Detection and Avoidance Technology

IAS Launches New AI-Driven Site Detection and Avoidance Technology
bandt.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bandt.com.au Daily Mail and Mail on Sunday newspapers.

Yannis-dosios
Bill-duggan
Association-of-national-advertiser
Integral-ad-science
National-advertiser
Media-supply-chain-transparency-study
Jounce-media

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