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The Key to Local Marketing: Blending Online and Offline

You can no longer afford to target online OR offline marketing to attract your target customers, you must use both online and offline marketing channels. ....

Jay-walker-smith , Luke-markey , Dana-zarcone , Yankelovich-consumer-research , Television-ads-online , Youtube , Yelp , Comscore , Interactive-workshops , Social-media , Google-my-business , Divide-between-online

The Key to Local Marketing: Blending Online and Offline

You can no longer afford to target online OR offline marketing to attract your target customers, you must use both online and offline marketing channels. ....

Luke-markey , Jay-walker-smith , Dana-zarcone , Comscore , Yankelovich-consumer-research , Youtube , Television-ads-online , Social-media , Divide-between-online , Offline-marketing , Gap-between-online , Offline-local