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The Key to Local Marketing: Blending Online and Offline

You can no longer afford to target online OR offline marketing to attract your target customers, you must use both online and offline marketing channels. ....

Jay Walker Smith , Luke Markey , Dana Zarcone , Yankelovich Consumer Research , Television Ads Online , Interactive Workshops , Social Media , Google My Business , Divide Between Online , Offline Marketing , Gap Between Online , Offline Local , Industry Events , Split Testing ,

The Key to Local Marketing: Blending Online and Offline

You can no longer afford to target online OR offline marketing to attract your target customers, you must use both online and offline marketing channels. ....

Luke Markey , Jay Walker Smith , Dana Zarcone , Yankelovich Consumer Research , Television Ads Online , Social Media , Divide Between Online , Offline Marketing , Gap Between Online , Offline Local , Industry Events , Split Testing ,