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Kroger's Purchase-Based Audiences Now Available to Yahoo DSP Advertisers

Rich 1st-party data can be leveraged for precision audiences and measurement ....

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Yahoo Launches Identity Solutions For CTV

Yahoo Launches Identity Solutions For CTV
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Yahoo Identity Solutions arriving for CTV

Allowing advertisers to better target and measure the omnichannel performance of their campaigns across CTV environments. ....

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Yahoo Identity Solutions launches for CTV environments

Yahoo Identity Solutions launches for CTV environments
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Yahoo launches new capabilities to help advertisers future-proof for a cookie-less world

Yahoo launches new capabilities to help advertisers future-proof for a cookie-less world
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