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5 of the most awarded environmental campaigns of 2021

The Drum’s World Creative Rankings, in partnership with Twitch, is a one-of-a-kind list celebrating the most-awarded campaigns, brands, agencies and individuals that have pushed creative boundaries in the last 12 months. ....

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Epica Awards 2021 Results Announced

Epica Awards 2021 Results Announced
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

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Problem Solved: Electrifying the World with Saltwater and Clever Design

Little Black Book, Wunderman Thompson spotlight the design and development process behind the ground-breaking WaterLight for E-Dina that turns saltwater into electricity and is generating interest from all over the world ....

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WaterLight: A Portable Lamp That Uses Saltwater To Recharge

WaterLight: A Portable Lamp That Uses Saltwater To Recharge
May 3, 2021
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According to World Health Organization data, nearly a billion people have no access to electricity. That means 14% of the global population has no light for half of the day, stopping people from working. To solve this problem, two companies developed a light that can recharge without relying on a power grid.
WaterLight is a portable, low-cost LED lamp that uses saltwater to recharge its batteries. It was designed for communities with little to no electricity access. The innovative device doesn’t require a power outlet to charge because it uses a water-activated magnesium battery that causes a reaction when in contact with brine (salty water). Ocean water, plain water with salt added, or even urine can be used in emergency cases when the first two are not available. ....

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This Portable Lantern Can Be Charged By Saltwater or Urine

Dezeen article explains. And it can also be charged by urine in emergency situations.
The portable device acts as a mini generator that produces light using ionization by filling it with 500 milliliters of seawater, the salt in the water reacts with magnesium and copper plates inside the device, converting it into electrical energy.
The device emits up to 45 days of light and can also be used to charge a mobile phone or another small electrical device via a USB port.
The WaterLight allows communities to continue to work in the dark. Source: E-Dina WaterLight
The WaterLight was created as part of a collaboration between E-Dina and creative agency Wunderman Thompson, which saw that locals in rural parts of Colombia specifically, the indigenous Wayúu tribe were struggling to keep the lights on at night. ....

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