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Advantage of our environment. probably just like we did thousands of years ago. reporter: so conditioned, in fact, that most of us, without knowing it, budget up to one-third of our grocery money on impulse buys. do you have any idea of a rough ballpark of how much money you re going to spend? under $150. it will probably be over $200. reporter: what about all of this? so not on the list. reporter: shelley and rachel both bought a table full of treats they hadn t planned on. still, shelley spent what she predicted. and rachel, even with her pie and oreos, spent less. what it says to me is shoppers are smarter than even they think. reporter: even when they re not thinking about it. barbara pinto, abc news, westport, connecticut. when we come back this morning, the year in review here at world news now. the highs and the many lows of our performances in 2010. you don t want to miss it. wswsw4 ....