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In conversation with Sue Kyung Lee, CEO, Global SK-II

DFNI spoke to Sue Kyung Lee, CEO, Global SK-II following the launch of the immersive pop-up, SK-II Secret Key House, in Tokyo in July allowing shoppers to discover its key ingredient, Pitera ....

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SK-II CEO on marketing activations, storytelling, AI and more | Analysis

Sue Kyung Lee, global CEO of P&G-owned health and beauty brand SK-II tells Campaign why exhibitions like its recent Secret Key House pop-up make sense, and what she looks for in good marketing. ....

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SK-II launches Secret Key House activation in Tokyo

The opening coincides with the brand’s World Pitera month event ....

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Transform your complexion

Going bare-skinned without make-up can be scary for women as they worry about visible flaws and whether they look good enough for the public. ....

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Stabilise your skin with SK-II's Pitera Essence

Stabilise your skin with SK-II's Pitera Essence
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