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Mobile technology is changing the way that we connect with clients and how we market and sell to customers. here to talk about new trends for advertising efficiently and effectively is mark, a serial entrepreneur and author of the new book word of mouse. 101 trends how we buy sell, work and play. there s so much great information in this book. i wish we could talk more about it. i want to focus on some of the new advertise trends today. okay. you talked about app-advertising. there s different ways to use apps. you can have an ad within your app. more importantly, the best way to use an app is to get them to use a free version and then up-sell them to a more premium version. it works. you have a good relationship with your customer. a lot of small businesses are choosing to do that. this just happened to me. ....
Mobile technology is changing the way that we connect with clients and how we market and sell to customers. here to talk about new trends for advertising efficiently and effectively is mark astrofsky, a serial entrepreneur and author of a new book, word of mouse, how we buy, sell, live, work, and play. great to see you, mark. thanks for having me. there s so much great information in this book, i wish we could talk more about it, but i want to focus on some of the new advertising trends if we can today. one of the things you talk about is app vertizing. there s different ways to use apps, you can have an ad within your app, but more importantly, the thing of an app, get them to use a free version and up sell to a premium version and it works. a lot of small businesses are choosing to do that. exactly. it s easy. this just happened to me actually. ....
The story was written february 1st, 1999. how can there be such a phenomenon as electronic political activism? what is so active about clicking a mouse button when sending an e-mail or logging on to a website? but with $13 million and more than 650,000 volunteer hours pledged to censure and move on, the realm of political activism now must bend its boundaries to include cyberspace. the article concludes by referring to censure and move on s brand of internet activists as word of mouse. get it? word of mouse. usa today referred to this new trend as e-politics in their august 1999 article on the subject. their piece revealed that there were skeptics of this new e-politics. quote, online politics has its share of skeptics. no medium that relies on voters to take the initiative for educating themselves can ever have the broad reach of tv where political messages intrude unbidden into living rooms. will it revolutionize mix? that s harder to say. so said ari fleischer in 1999 before he ....
House. they swamped congressional switchboard was a quarter of a million phone calls. they wrangled meetings with more than 200 representatives. and what blew everybody s mind at the time was not that they got hundreds of thousands of people to sign this pet addition, essentially taking president clinton s side in this fight back in 1998. what blew everybody s mind, the amazing thing that everybody thought was so incredible about it was that they did this thing using the computer machine. here is how the washington post led its story about the censure and move on campaign. the story was written february 1st, 1999. how can there be such a phenomenon as electronic political activism? what is so active about clicking a mouse button when sending an e-mail or logging on to a website? but with $13 million and more than 650,000 volunteer hours pledged to censure and move on, the realm of political activism now must bend its boundaries to include cyberspace. the article concludes by referr ....
Thought was so incredible about it was that they did this thing using the computer machine. here is how the washington post led its story about the censure and move on campaign. the story was written february 1st, 1999. how can there be such a phenomenon as electronic political activism? what is so active about clicking a mouse button when sending an e-mail or logging on to a website? but with $13 million and more than 650,000 volunteer hours pledged to censure and move on, the realm of political activism now must bend its boundaries to include cyberspace. the article concludes by referring to censure and move on s brand of internet activists as word of mouse. get it? word of mouse. usa today referred to this new trend as e-politics in their august 1999 article on the subject. their piece revealed that there were skeptics of this new e-politics. quote, online politics has its share of skeptics. ....