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It’s no secret that smartphones are ubiquitous, and it’s part of our daily life. In 2023, more than 4.6 million people owned a smartphone, and it is projected that more than 5.1 million will own one by 2028. While smartphone usage varies by person, it’s clear that hotel mobile marketing needs to be part of your strategy. ....
20 months after the world first shut down due to COVID-19, the hospitality industry is looking for ways to continue their path to recovery. Traveler behavior has been unpredictable and hotel occupancy rates have fluctuated: emerging variants, changing government regulations, and inconsistent vaccine availability have all had their impact. ....