At EXPLORE 24, we introduced multiple new advertising products and opportunities to help our partners create and manage high-performing marketing campaigns.
In 2023, we saw travelers ditch conventional travel and seek new experiences, from bustling culture capitals and wellness-centered getaways to vacation rentals that boasted cowboy-centered western charm and hidden gem destinations.
Booking a hotel is one of the most important choices travelers make when planning a trip. With millions of choices available, the range of hotel options can seem overwhelming. And as people look to book, they are often only seeing properties that land near the top of the search sort. The good news is that when it comes to hotel advertising, we offer two solutions to help properties gain a visibility boost with travelers: TravelAds Sponsored Listings and Accelerator.
The purchase path of travelers is anything but linear. The way people find inspiration to travel, research, and book trips continues to change, as well as what influences traveler behavior and decisions. These complexities make it challenging for travel brands and advertisers to understand where and how to show up throughout the path to purchase to reach travelers effectively.
As travel rebounds, we continue to see shifting travel trends and priorities with travelers. Our Traveler Insights report shows that travel demand is on the rise, with more than 70% of American travelers reporting that travel will be top a priority in the next 12 months.