Conceptualised by McCann Worldgroup India, the anthem has been performed by children. It reiterates the criticality of good habits such as hand hygiene, wearing masks, maintaining social distance and vaccination to take on the menace of Covid
McCann Worldgroup India is the creative agency behind the anthem
31 May, 2021 - 01:45 PM IST | By indiantelevision.com Team
New Delhi: With India struggling to combat the second wave of the coronavirus pandemic, Dettol on Monday launched an anthem to spread the message of positivity and hope. The brand has attempted to reiterate the criticality of good habits like hand hygiene, wearing masks, maintaining social distance and vaccination to fight the pandemic.
The anthem to infuse positivity has been performed entirely by children across the nation from the safety of their homes and executed with complete adherence to current safety protocols, said the company.
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