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asset allocation: ICC World Cup & Investing: How to handle a tricky pitch for a winning portfolio?

"Leaving aside the endowment bias, we reckon that a simplistic platform like smallcase is one of the best ways to encourage the investing culture in India. You see, in todays day and age, simplicity is all one looks for given the clutter in the market. So, there is no donut that smallcase has been one of the best technological innovations in Indian markets. " ....

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