Virgin Voyages is reminding travellers that they deserve a kid-free vacation. A fun new global campaign from Special US plays off of this notion, making it clear that cruises with Virgin Voyages are for those 18-years-old or older, no kids allowed.
Five of the best ads from Campaign s Global Creative Agency of the Year
From Uber Eats to the New Zealand election, here is the work that puts Special Group at the top of the game.
by Staff
Uber Eats: Wayne s World stars Mike Myers and Dana Carvey featured in brand s Super Bowl campaign
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February 8 2021, 12:23 pm | BY Ricki Green | 2 Comments
William Gelner, CCO, Special Group US, SMUGGLER director Guy Shelmerdine, and Casey Smith, composer at New Math Music, speak to LBB’s Addison Capper about getting Wayne and Garth back together for Uber Eats’ latest Super Bowl Spot ‘Eat Local‘.
I (LBB’s North America editor Addison Capper) will be honest. When I saw there was going to be some kind of Wayne’s World revival in a Super Bowl ad I was excited because, well, Wayne’s World, but also VERY sceptical that it could be not very good. I WAS SO WRONG. I love this ad. Mike and Dana, bar a few wrinkles and what looks like quite a sizeable amount of makeup, have still got it as Wayne and Garth. The cameo just works – Cardi B the typical dream that she is in every ad she’s in. The production is on point in that it all looks and feels just like the movies I would quote as a kid in a bid to replicate my dad. You kiss your mother with that mouth?
February 4 2021, 12:47 pm | BY Ricki Green | 13 Comments
Mike Myers and Dana Carvey, the stars who created and brought to life local-access legends Wayne Campbell and Garth Algar on the classic ‘Saturday Night Live’, ‘Wayne’s World’ skits and on the big screen, have reunited to ask viewers to ‘Eat Local’ on behalf of Uber Eats via independent creative company Special Group U.S. and Australia.
Joining them in Wayne’s basement rec room is chart-topping rapper Cardi B, who flexes her flair for comedy in the 60-second Super Bowl spot, which will air in the third quarter.
The spot, ‘Eat Local’ opens with the memorable, guitar riff intro: “Wayne’s World, party time, excellent.” The spot leverages Wayne and Garth’s jovial personalities to give the advertising industry some good-natured ribbing.