February 8 2021, 12:23 pm | BY Ricki Green | 2 Comments William Gelner, CCO, Special Group US, SMUGGLER director Guy Shelmerdine, and Casey Smith, composer at New Math Music, speak to LBB’s Addison Capper about getting Wayne and Garth back together for Uber Eats’ latest Super Bowl Spot ‘Eat Local‘.
I (LBB’s North America editor Addison Capper) will be honest. When I saw there was going to be some kind of Wayne’s World revival in a Super Bowl ad I was excited because, well, Wayne’s World, but also VERY sceptical that it could be not very good. I WAS SO WRONG. I love this ad. Mike and Dana, bar a few wrinkles and what looks like quite a sizeable amount of makeup, have still got it as Wayne and Garth. The cameo just works – Cardi B the typical dream that she is in every ad she’s in. The production is on point in that it all looks and feels just like the movies I would quote as a kid in a bid to replicate my dad. *You kiss your mother with that mouth?*