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people as the central players shush, don t tell them. well, cats out of the bag. it s happening. i think it happened today. thank you for the book plug, as well. thank you my friend. thanks to you at home for joining us this hour. the year was 1990. republican incumbent north carolina senator jesse helms was pulling behind his black democratic challenger, a man named harvey gantt. it was a surprisingly competitive election. so helms cold in the political consultants, who helped the helms campaign figure out a way to fight back. and this is what they came up with. this ad. you needed that job. you are the best qualified. but they had to give it to a minority tick is of a racial quota. is that really fair? harvey gantt says he supports ted kennedy s racial quota law but makes the color of your skin more important than your qualifications. you ll vote on this issue next tuesday. for racial quotas, i began. it against racial quotas, jesse helms. that added ....
the year was 1990, republican incumbent of north carolina senator jesse helms was polling behind his black democratic challenger, a man named harvey gantt. it was a surprisingly competitive election, so home called in the political consultants who, in turn, helped the helms campaign figure out a way to fight back, and this is what they came up with, this ad. you needed that job, but they had to give it to a minority because of the racial quota. is that really fair? harvey gantt says it is. he supports the racial quota law, making the color of your skin more important in your qualifications. you will vote on this issue next tuesday, harvey gantt . that ad, with the white hands holding the rejection letter as the narrator intones you are a better candidate than the minority guy that they went with, can you steal the injustice of it all? that ad was exactly what senator jesse helms needed, he. term in the senate, 54 to 46%. that strategy worked. it worked well. mak ....
Alaska airlines. for their efforts to increase diversity in their workforces to other conservative groups are challenging the role approved by the s cc that requires the nasdaq shot stock exchange publicly disclose the diversity of their boards and to mandate two diverse directors. a ruling on that is pending before the fifth circuit court of appeals. will hills, who leads the right-wing advocacy group consumers research, was eagerly awaiting today supreme court decision any told the washington post that it, quote, we ll put the wind in the sales of groups like ours who want to get the woke racially based hiring and promotion schemes out of corporate america. he also called the legal precedents that allowed race conscious admissions a fig leave for the private sectors diversity initiatives. quote, once that goes away, it is going to be a free-for-all on pushing back against that. joining us now is janai nelson, president of the naacp legal defense fund. janai, thank you for being here. ....
It can be a boon for conservative groups who have made dismantling corporate diversity issues their common cause. for the past several months america first legal, a conservative group led by former trump advisor stephen miller, that group has been filing civil rights complaints with the equal employment opportunity commission against private sector companies like starbucks and mcdonald s and alaska airlines. for their efforts to increase diversity in their workforces to other conservative groups are challenging the role approved by the s cc that requires the nasdaq shot stock exchange publicly disclose the diversity of their boards and to mandate two diverse directors. a ruling on that is pending before the fifth circuit court of appeals. will hills, who leads the right-wing advocacy group consumers research, was eagerly awaiting today supreme court decision any told the washington post that it, quote, we ll put the wind in the sales ....