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people as the central players shush, don t tell them. well, cats out of the bag. it s happening. i think it happened today. thank you for the book plug, as well. thank you my friend. thanks to you at home for joining us this hour. the year was 1990. republican incumbent north carolina senator jesse helms was pulling behind his black democratic challenger, a man named harvey gantt. it was a surprisingly competitive election. so helms cold in the political consultants, who helped the helms campaign figure out a way to fight back. and this is what they came up with. this ad. you needed that job. you are the best qualified. but they had to give it to a minority tick is of a racial quota. is that really fair? harvey gantt says he supports ted kennedy s racial quota law but makes the color of your skin more important than your qualifications. you ll vote on this issue next tuesday. for racial quotas, i began. it against racial quotas, jesse helms. that added ....
the year was 1990, republican incumbent of north carolina senator jesse helms was polling behind his black democratic challenger, a man named harvey gantt. it was a surprisingly competitive election, so home called in the political consultants who, in turn, helped the helms campaign figure out a way to fight back, and this is what they came up with, this ad. you needed that job, but they had to give it to a minority because of the racial quota. is that really fair? harvey gantt says it is. he supports the racial quota law, making the color of your skin more important in your qualifications. you will vote on this issue next tuesday, harvey gantt . that ad, with the white hands holding the rejection letter as the narrator intones you are a better candidate than the minority guy that they went with, can you steal the injustice of it all? that ad was exactly what senator jesse helms needed, he. term in the senate, 54 to 46%. that strategy worked. it worked well. mak ....
Qualifications. you ll vote on this issue next tuesday. for racial quotas, i began. it against racial quotas, jesse helms. that added, with the white hands holding the rejection later, as the speaker intones, you are a better guy the minority guy went. with can you feel the injustice of it all? that ad was exactly what senator jesse helms needed. he won reelection to a fourth term in the senate, 54 to 46%. that strategy worked. it worked well. making gantt the face of affirmative action, a racial quota system that kept whites at a disadvantage in favor of less qualified minorities. it was potent stuff. the race baiting in the zero-sum politics, it moved people because it angered them. it made them believe the system was rigged against them and in favor of someone else. it was politically explosive, and that was 33 years ago. but the strategy to undermine ....
Hands holding the rejection letter as the narrator intones you are a better candidate than the minority guy that they went with, can you steal the injustice of it all? that ad was exactly what senator jesse helms needed, he. term in the senate, 54 to 46%. that strategy worked. it worked well. making gantt the face of affirmative action, a racial quota system that kept whites at a disadvantage in favor of less qualified minorities. it was potent stuff. the race baiting in the zero-sum politics, it moved people because it angered them. it made them believe the system was rigged against them and in favor of someone else. it was politically explosive, and that was 33 years ago. but the strategy to undermine affirmative action, a program to combat discrimination correct centuries of racial injustice, the war against all that, it started well before jesse helms. this is what was happening 14 years before that. ....