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Multivitamin start-up Feel secures £4.5m investment to fuel growth

Multivitamin start-up Feel secures £4.5m investment to fuel growth
thegrocer.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thegrocer.co.uk Daily Mail and Mail on Sunday newspapers.

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Wild Nutrition supplements bags investment from Piper


Natural health supplements brand Wild Nutrition has secured a £5m investment from PE house Piper.
Founded in 2013 by husband-and-wife team Henrietta and Charlie Norton, the business’ supplements are ethically and sustainably formulated by an in-house team using high-quality and fully traceable ingredients.
Its products are available in the likes of Planet Organic, Whole Foods, Harrods, Selfridges and independent health food stores and pharmacies across the UK.
A consumer shift to DTC throughout the Covid pandemic also boosted the online business, with sales through its own website up 124% in the past year.
Based in East Sussex, Wild Nutrition employs 28 staff and is led by CEO Chris Dodson, who joined from Google. The current chairman is Steve Clark, a founding investor, who is on the board of global jewellery brand Monica Vinader and also chairman of Bremont Watch Company. ....

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The Collagen Powder Millie Mackintosh Adds To Her 'Summer Skin Smoothie'


2 hours ago
Taking the skincare and wellness sphere by storm, collagen is currently beauty’s biggest buzzword. Seriously, what s the deal with collagen? From supplements to serums, it plays a starring role in
so many new products and has caught the attention of myriad A-listers. Take Jennifer Aniston for instance, who drinks Vital Proteins Collagen Peptides, £24.99, in her daily coffee and is now Chief Creative Officer for the brand. Then there’s Khloe Kardashian, business partner of collagen supplement brand Dose & Co and more recently, Mille Mackintosh who shared a video of her go-to skin smoothie containing JSHealth Vitality X + Collagen Glow Powder, £44.99. ....

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