Natural health supplements brand Wild Nutrition has secured a £5m investment from PE house Piper.
Founded in 2013 by husband-and-wife team Henrietta and Charlie Norton, the business’ supplements are ethically and sustainably formulated by an in-house team using high-quality and fully traceable ingredients.
Its products are available in the likes of Planet Organic, Whole Foods, Harrods, Selfridges and independent health food stores and pharmacies across the UK.
A consumer shift to DTC throughout the Covid pandemic also boosted the online business, with sales through its own website up 124% in the past year.
Based in East Sussex, Wild Nutrition employs 28 staff and is led by CEO Chris Dodson, who joined from Google. The current chairman is Steve Clark, a founding investor, who is on the board of global jewellery brand Monica Vinader and also chairman of Bremont Watch Company.
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If you lack energy and feel less motivated than you used to but tell yourself it s because you re growing older – you may be wrong.
A lack of energy can have a knock-on effect on your mood, your muscles and how much you get out of your day.
But more people are discovering that a magnesium deficiency in their diets could be the cause, as against simply getting older.
If you lack energy and feel less motivated than you used to but tell yourself it s because you re growing older – you may be wrong
A lack of energy is often the result of a shortage of key nutrients, normally obtained from a healthy, balanced diet. Food supplements can also be a useful additional source of these key nutrients.