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Consumers are more forgiving if faulty products are environmentally friendly

Consumers react less negatively to the failure of green products than conventional products, finds new research from UCD Michael Smurfit Graduate Busine. ....

Kyle Grizzell , Matthew Philp , Ali Tezer , Michael Smurfit Graduate Business School , Smurfit School , Journal Of The Academy Marketing Science , Ted Rogers School Of Management , Smurfit Graduate Business School , Ted Rogers School , Weston Assistant Professor , Prof Anshu Suri , Bluesky Education ,

Consumers more likely to accept advice from an AI animal if task fits the species

Consumers are more accepting of AI in animal form if the task seems to fit the species, such as running advice from a cheetah, finds new research from U. ....

United Kingdom , Kyle Grizzell , Nottingham University Business School China , Michael Smurfit Graduate Business School , Smurfit School , Smurfit Graduate Business School , Anshu Suri , Weston Assistant Professor , Bluesky Education , Artificial Intelligence , Machine Learning ,