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health product promotions: New rules demand celebrities and influencers be honest about health product promotions

India s Ministry of Consumer Affairs has issued new guidelines mandating that public figures who offer health advice provide "clear explanations" when discussing health-related products or clarifying certification when endorsing merchandise. Medical professionals and fitness experts need to provide evidence to support any claims, and influencers must clearly separate their personal opinions from their professional guidance and include a statement that their content is not a substitute for professional medical advice. However, the rules do not extend to general health advice not related to specific products or services. ....

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