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How the retail sector has been transformed in the last decade – and where it's headed next

How the retail sector has been transformed in the last decade – and where it's headed next
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

China
United-kingdom
Shradha-agrawal
Louis-vuitton
Marco-bizzarri
Epic-games
Samsung
Anike-community
Outdoor-immersion-stores
Virtual-influencers
Crisis-retail
Thrift-economy

Is there a future for the brand mascot? | Analysis

From Ronald McDonald to Tony the Tiger and the Michelin Man, brand mascots used to be ubiquitous and beloved. But where have they all gone?

India
Matt-willis
Shantanu-sengupta
Cristiano-ronaldo
Ronald-mcdonald
Michelin-man
Mickey-mouse
One-percent
Air-india
Floob-creative
Cindy-reid-global-golf

The future of AI in influencer marketing: How AI can help brands find and connect with the right influencers

The future of AI in influencer marketing: How AI can help brands find and connect with the right influencers
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

India
Mumbai
Maharashtra
Sachin-shah
Advertising-standards-council-of-india
Campaign-choreography-to-content-collaboration
Advertising-standards-council
Perfect-match
From-guesswork
Hyper-targeting-audiences
Beyond-vanity-metrics
Values-beyond

AI-generated influencers stealing business from human content creators

Generative AI-created virtual influencers are now stealing business from human content creators as big brands now embrace AI avatars to promote their products on social media.

Mexico
Mexican
Diana-nunez
Louis-vuitton
Aitana-lopez
Kim-kardashian
Prada
Instagram
Burberry
Lil-miquela
Tanzanian-sensations-kili
Neema-dance

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