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Sustainability: Buy one, get one tree
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7th May 2021
Concern for the environment among UK consumers has been building steadily in recent years, particularly after the release of David Attenborough’s
Blue Planet II TV series in 2017.
A recent study from business consultant Accenture found that concern had only been heightened by the Covid-19 pandemic, resulting in an increase in what it called “conscious consumption” – greater consideration by shoppers of the environmental and societal impacts of what they put in their baskets.
Nearly three-quarters (72%) of consumers are focusing on limiting food waste, for example, while two-thirds (66%) say they are making more sustainable choices when shopping. Jill Standish, head of Accenture’s global retail industry group, says: “People’s values are increasingly becoming infused in their shopping habits as consumers think more about balancing what they buy with global issues of sustainability. This ....

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