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Own category. not the only product of the brand. also produce a citrus fruit native to australia. i discovered finger limes i thought they were the coolest thing i ever seen and i needed to plant some. if you cut one open and squeeze it, out emerges juice that explode with lemon lime flavor when you teeth crush them. quite a sensation you never had before. jim turned me on about a year ago. blows everybody s mind. nobody know kwhas they are. they re exceptional. great to work with. when they can get a high end chef owner of taco temple to sample the line, they know they ll easily make a sell. getting the attention of the general public is not so easy. that s why jim and megan put so much effort into creating a catchy name brand for limes we ....
Rebranded burst. both avocados and limes were getting good traction with customers. there was still a problem. they found any time they wanted to launch a new product, they would have to create a whole new brand. which then required a whole new meeting with store buyers to introduce it. that s how they learned there is a lot more to branding than just naming and explaining a product. they discovered they if they put everything under one name, shanly farms, they could get a lot more bang for their buck. i knew they had more items in the pipeline, shanly farms needed to be on everything. i really encouraged them to think about that two or three years down the road. i was telling the right story about the products we were selling, but never spent any time telling our story. and after a meeting with jeff from whole foods, he helped me understand how important it was ....