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Rebranded burst. both avocados and limes were getting good traction with customers. there was still a problem. they found any time they wanted to launch a new product, they would have to create a whole new brand. which then required a whole new meeting with store buyers to introduce it. that s how they learned there is a lot more to branding than just naming and explaining a product. they discovered they if they put everything under one name, shanly farms, they could get a lot more bang for their buck. i knew they had more items in the pipeline, shanly farms needed to be on everything. i really encouraged them to think about that two or three years down the road. i was telling the right story about the products we were selling, but never spent any time telling our story. and after a meeting with jeff from whole foods, he helped me understand how important it was ....
To put the shanly farm logo on the product line. through the guidance, came to see that buyers and consumers would be more open to new and unfamiliar products if they were presented as part of a larger part of brand. much lie i pod and ipad are the apple brand. my rate of return on phone calls has gone up since we ve been able to establish ourselves in the produce world and build this brand of shanly farms. there was a time when business plans were virtual dissertations. many page books that looked at every single aspect of your company. today very few people expect that presentation, but the exercise of writing a business plan can be useful because it forces you to think about areas of growth and pitfalls. if you re looking for funding you need to have these answers. ....