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Social overtakes search for adspend in landmark global shift: Warc Media | Analysis

Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report. ....

United Kingdom , Alex Brownsell , Rachel Morman , Gillian Collison , Warc Media , Social Media Reaches New Peaks , Elon Musk Owned , Warc Expenditure ,

Social overtakes search for adspend in landmark global shift: Warc Media

Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report. ....

United Kingdom , Alex Brownsell , Rachel Morman , Gillian Collison , Warc Media , Social Media Reaches New Peaks , Elon Musk Owned , Warc Expenditure ,

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

Social media is the largest channel worldwide by advertising investment, says Warc Media’s latest forecast, Global Ad Trends. ....

United Kingdom , Rachel Morman , Alex Brownsell , Gillian Collison , Warc Media , Global Ad Trends , Global Advertising Trends , Social Media Reaches New Peaks , Elon Musk Owned , Media Outlook , Warc Expenditure , Major Chinese ,

'Bright spots': agencies react to AA/Warc Expenditure Report

Inflationary pressures continue unabated but spots of light are breaking through. ....

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'More reasons for cautious optimism': agencies on the AA/Warc Expenditure Report

Latest data from Advertising Association/Warc was mix of good and bad news. ....

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