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5 common myths about credit union brands

All of us have our favorite brands, but why do we like them so much? Why do some brands resonate and others fall flat? “Brand” can be hard to pinpoint

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Brand Love (1)

Attraction, Attention and Addiction Love is blind. Loving someone makes you unable to see their faults. The same is true for brand love. Brand love refers

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The nitty-gritty and witty of marketing in 2023

Here is what made the news in the world of marketing throughout the year.

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How One Brand Wove It's Way Into America's Hearts And Closets

This year marks the 50th anniversary of the Seal of Cotton, a symbol that has revolutionized how we view one of the most fundamental resources: cotton.

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Landor & Fitch rebrands to become Landor

The culmination of a five-year strategy.

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