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CSPAN2 Jennifer July 5, 2024

Profitable revenue. The communication that goes into establishing what the brand stands for, what the products are from the brand, all of that, all of the advertising using the pr and the very sort of tactical search marketing, what the website stores look like, its a lot of stuff is in was levis a good corporate did it live up to its profits through principles motto . No i would argue absolute not. Were you part of pushing that, though, pushing the profits to principles . I was. I was really proud of that. I believed in that. Thats a mantra for people that dont know that the company often cites. Principles. We believe that you can im saying we like i still work there but you know we can make ■owe■2 can off t greatpeople. ■s product that makes their lives better and we can treat employees fairly, pay workers fairly. I believe in that. And, you know, for a very long time, levis furthered employee principles that i was really proud of. They integrated factories in the south before ....

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CSPAN2 Jennifer July 3, 2024

And now on booktv, we want to introduce you to jennifer. Say her book is called levis on button the woke mob took my job but gave me my voice. Jennifer, what was your career path at levis . Slow and steady, but almost the way to the top. I started in 1999 as a Marketing Assistant entry level, the lowest of the low, but worked my way up to chief marketing officer by 2013. Held that post for eight years, which is a really long time to be a cmo. Most people average tenure is about 1820 months. They get fired. But i did a good job. Help the company go public became the brand president. But then i was very outspoken about the need to open Public Schools during covid after a two year conflict internally, i was told there was no place for me at the company anymore. So a cmo, whats the job of a chief marketing officer . Oh, lets see. How can i put it into words . I mean, youre r ....

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CSPAN2 Jennifer July 3, 2024

Spark light along with these Television Companies support cspan2 as a public service. Now on book tv late one to introduce you to jennifer his book is called levis unbuttoned. The local mob took my job but forgave you my voice. Jennifer, what was your career path at levi . Slow and steady but almost all the weights the top i started 1980 i am Marketing Assistant entrynt level lowest f the low but work my way up to chief marketing officer by 2013. Of that post for eight years which is a really long time most people averaged 18 28 months they get fired. But i. Did a good job but help and helpthe company go public. Became the brand president but then i was very outspoken about the need to open Public Schools during covid and affect to your conflict internally i was told there is no place for me the company anymor ....

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CSPAN2 Jennifer July 3, 2024

And now on booktv, we want to introduce you to jennifer. Say her book is called levis on button the woke mob took my job but gave me my voice. Jennifer, what was your career path at levis . Slow and steady, but almost the way to the top. I started in 1999 as a Marketing Assistant entry level, the lowest of the low, but worked my way up to chief marketing officer by 2013. Held that post for eight years, which is a really long time to be a cmo. Most people average tenure is about 1820 months. They get fired. But i did a good job. Help the company go public became the brand president. But then i was very outspoken about the need to open Public Schools during covid after a two year conflict internally, i was told there was no place for me at the company anymore. So a cmo, whats the job of a chief marketing officer . Oh, lets see. How can i put it into words . I mean, youre r ....

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CSPAN2 Jennifer July 3, 2024

The m work my job but gave me my voice. What was your career path . I started in 1999 marketing assistance marketing level and work my way up and held that post for eight years which is a really long time. Became the grand president but was outspoken about Public Schools and after a twoyear conflict there was no place for me anymore. What the job of chief marketing officer . Your responsible for the image and generating demand revenue, profitable revenue ideally. All the communication that goes into establishing the products from the brand and all that, all of the advertising and the search market, its a lot of stuff. Is and was levis a good Corporate Citizen live up to its profits to principles . I would argue absolutely not. Are you part ofin pushing th . I was, i was proud what for people who dont know, we are all about profit and i say we like iy still work there but w ....

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