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Same thing day in and day out. look at these polls. and they go, we re up by three. look at these polls, no matter where you went, look at our 3%, 4%, 5%. how did you guys get it so wrong? it wasn t just the likely voter approach. what changed from what you ve done through all the years to 2012? well, there are other factors. there were times when certainly we did have him up. we think romney may have been up at times, even if the smoothed over polls of the obama administration did not show it. other polls had romney up in october, as well. we clearly were at the outer edge. there are other factors involved. the way we conduct surveys, that were needed to be changed and we re changing them in the process of changing. how is that? we hear a lot need to have a lot more focus on cell phones. are you guys looking at that, as ....