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Top News In Viva Topics Today - Breaking & Trending Today

How Google TOPICS Impacts Analytics Strategy for Consumer Data Privacy and Digital Ads

Google has replaced FLoC with an algorithmic API framework called TOPICS for its privacy initiative. Will it ultimately benefit marketers and consumers? ....

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Microsoft's employee experience platform 'Viva' garners 10 mn monthly active users

Microsoft's employee experience platform 'Viva' garners 10 mn monthly active users ....

Old Mutual , Viva Connections , Viva Insights , Viva Topics , Viva Learning ,

Microsoft Viva achieves milestone with over 10 million monthly active users

Microsoft Viva has had a strong first year, accentuated by accomplishments such as securing over 10 million monthly active users and 1,000+ paying customers. ....

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What Can Marketers Do Now To Prepare for Google Topics?

Google shut down its FLoC alternative to third-party cookies tracking in favor of Topics. Here are steps marketers can take right now to prepare. ....

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Dropping FLoC and Adding Topics: What's up With Google's New Plan?

Google has dropped its privacy sandbox plans for FLoC and replaced it with "Topics." What is the impact on marketers? ....

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