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iPipeline adds Vitality Serious Illness Cover to SolutionBuilder

iPipeline has added the Vitality Serious Illness Cover Comparison tool to its Compare Quality service, which is part of iPipeline’s protection quote and application portal, SolutionBuilder.
Vitality’s serious illness cover pays out on a severity-based approach, which means that Vitality’s members can claim at an earlier stage of illness.
By clicking through to the tool on SolutionBuilder, advisers can now compare this product against traditional critical illness polices from other providers.
The tool uses independently-verified de facto data.
Ian Teague, UK group managing director at iPipeline, said: “The uniqueness of the Vitality Serious Illness product makes comparisons to traditional critical illness policies challenging. ....

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Nick Telfer: Why not Serious Illness Cover? | Advisers

Nick Telfer: Why not Serious Illness Cover?
By Nick Telfer, protection development manager, VitalityLife
Published: 16/04/2021
Considering its unique coverage for a number of common conditions, shouldnât advisers feel compelled to justify why they havenât recommended Serious Illness Cover, rather than why they have?
If we start from the customer perspective, then it is hard for an adviser to justify not considering Serious Illness Cover as part of a critical illness recommendation to clients. Both have been designed to meet the same customer need: namely, to protect against the financial and emotional impact of a major illness. Yes, they work slightly differently but the key difference is how and when they pay out. ....

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