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Nick Telfer: Why not Serious Illness Cover?
By Nick Telfer, protection development manager, VitalityLife
Published: 16/04/2021
Considering its unique coverage for a number of common conditions, shouldn’t advisers feel compelled to justify why they haven’t recommended Serious Illness Cover, rather than why they have? 
If we start from the customer perspective, then it is hard for an adviser to justify not considering Serious Illness Cover as part of a critical illness recommendation to clients. Both have been designed to meet the same customer need: namely, to protect against the financial and emotional impact of a major illness. Yes, they work slightly differently but the key difference is how and when they pay out. ....

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