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Abu Dhabi's mega retail promotion to launch Friday with 80% discounts


Dubai: Abu Dhabi s new retail campaign - running from December 10 to February 14 - will have malls offering up to 80 per cent discounts, as the emirate tries to win back shoppers into brick-and-mortar experiences.
Retail Abu Dhabi is being launched by the Department of Culture and Tourism (DCT Abu Dhabi), and will encompass 3,500 outlets in 20-plus malls. The Abu Dhabi Shopping Season will also see the launch of Retail Abu Dhabi One - a membership programme that gives shoppers access to exclusive-to-Abu-Dhabi products, experiences, deals, brand events an rewards.
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“This umbrella programme enables DCT Abu Dhabi to support retailers and brands in developing experiences, and match customers with offers specific to their interests, said Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing.  The generated data will also enable our partners and malls to expand their audience reach and offer exclusive and specific-to-Abu Dhabi shopping ....

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Inaugural Abu Dhabi Shopping Season launches today


Inaugural Abu Dhabi Shopping Season launches today
ABU DHABI, December 10, 2020
Retail Abu Dhabi, the retail platform of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), has announced details of the inaugural Abu Dhabi Shopping Season - a new, destination-wide winter retail campaign running across the emirate from December 10 to February 14 next year.
 
Encompassing winter festive sales, rewarding promotions, new collection launches and only-in-Abu Dhabi shopping experiences across thousands of fashion, beauty and lifestyle stores, as well as discounts of up to 80 per cent in malls across the UAE capital, Al Ain and Al Dhafra, Abu Dhabi Shopping Season will bring exciting additions to Retail Abu Dhabi’s strategic cross-government and public-private sector partnerships. ....

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