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Dubai: Abu Dhabi s new retail campaign - running from December 10 to February 14 - will have malls offering up to 80 per cent discounts, as the emirate tries to win back shoppers into brick-and-mortar experiences. Retail Abu Dhabi is being launched by the Department of Culture and Tourism (DCT Abu Dhabi), and will encompass 3,500 outlets in 20-plus malls. The Abu Dhabi Shopping Season will also see the launch of Retail Abu Dhabi One - a membership programme that gives shoppers access to exclusive-to-Abu-Dhabi products, experiences, deals, brand events an rewards. Know them better “This umbrella programme enables DCT Abu Dhabi to support retailers and brands in developing experiences, and match customers with offers specific to their interests, said Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing. The generated data will also enable our partners and malls to expand their audience reach and offer exclusive and specific-to-Abu Dhabi shopping ....