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The number of SUV launches hit a new high this calendar year at 108, reaching the three-figure mark for the first time. In the overall passenger vehicle segment, though, there have been fewer launches in 2023 than in the pre-pandemic 2019 with hatchbacks and sedans taking a hit, data collated by automotive market research firm Jato Dynamics shows. ....
The number of SUV launches hit a new high this calendar year at 108, reaching the three-figure mark for the first time. In the overall passenger vehicle segment, though, there have been fewer launches in 2023 than in the pre-pandemic 2019 with hatchbacks and sedans taking a hit, data collated by automotive market research firm Jato Dynamics shows. ....
"Some colours go well with the brand value we are trying to communicate," said Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki India, the country s biggest carmaker. "We zeroed in on the Nexa Blue, after going through colours prevalent at fashion shows at the time, to connote sophistication and elegance." ....
Car Buyers: "Some colours go well with the brand value we are trying to communicate," said Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki India, the country s biggest carmaker. "We zeroed in on the Nexa Blue, after going through colours prevalent at fashion shows at the time, to connote sophistication and elegance." ....