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"Some colours go well with the brand value we are trying to communicate," said Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki India, the country s biggest carmaker. "We zeroed in on the Nexa Blue, after going through colours prevalent at fashion shows at the time, to connote sophistication and elegance." ....
Car Buyers: "Some colours go well with the brand value we are trying to communicate," said Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki India, the country s biggest carmaker. "We zeroed in on the Nexa Blue, after going through colours prevalent at fashion shows at the time, to connote sophistication and elegance." ....