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Posted on December 14th, 2020
Vernon Corea
Clifford Dodd, the Australian radio expert and administrator who was sent to Radio Ceylon under the Colombo Plan transformed the Commercial Service of the Station The Hindi Service of Radio Ceylon was instrumental in catapulting the radio station as India’s number one station. Millions tuned in to hear Hindi film music presented by the popular Indian announcers – Vijay Kishore Dubey,Sunil Dutt, Gopal Sharma, Ameen Sayani,Hamid Sayani, Shiv Kumar Saroj,Manohar Mahajan – they helped shape the destiny of Radio Ceylon as King of the airwaves in India. People from all over the Indian sub-continent tuned in to hear the latest film music, some Radio Ceylon programs took the format of a countdown – whatever the format these announcers of the Hindi Service took India by storm. They had no equal. It was also a lucrative money spinner first for Radio Ceylon and even now for