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of the regulator, how the regulator shapes the future of the bbc directly impacts on everyone who consumes its content and also interacts with it as an institution. let s understand first of all more about what ofcom wants. let s hearfrom kevin backhurst, group director of content and media policy. and, kevin, reading your review today, you sound a little underwhelmed by how the bbc explains itself. tell us why. i think we feel that the bbc should absolutely strive all the time to explain itself to audiences and to viewers, and also to be transparent to the audiences who pay the licence fee, and also to the rest of the creative industries around the uk about what it is planning, how it is approaching programming, how it is delivering its mission, its public purposes. ofcom s role essentially is to make sure the bbc delivers what parliament has set out for the bbc, which is its public purposes, which are across things like delivering things like impartial news, learning ....
now, the uk s media regulator ofcom has published a major review of what the bbc does, particularly focussed on three areas how the bbc deals with complaints, how the bbc approaches impartiality and how the bbc defines the services that it offers people in the uk. needless to say, how the bbc takes the advice of the regulator, how the regulator shapes the future of the bbc directly impacts on everyone who consumes its content and also interacts with it as an institution. let s understand first of all more about what ofcom wants. let s hearfrom kevin backhurst, group director of content and media policy. and, kevin, reading your review today, you sound a little underwhelmed by how the bbc explains itself. tell us why. i think we feel that the bbc should absolutely strive all the time to explain itself to audiences and to viewers, and also to be transparent to the audiences who pay the licence fee, and also to the rest of the creative industries around the uk about what ....
The third focus of ofcom, which is the services that the bbc provides. as i understand it, you are looking for a change to the bbc s operating licence with a more explicit reference to online services provided. can you just explain to our listeners what the operating licence is and what you would like the bbc to commit to in terms of online services? sure, we are required to set what is called an operating license for the bbc, which is for key areas how the bbc delivers for audiences. so, the amount of news it delivers, for example, on various services bbc one, bbc2, around current affairs, a range of other programming, across tv and radio largely, so far. our view wass that as audiences moved dramatically online, the operating licence needs to reflect what the bbc does across all services. so you are looking for a shift in commitments of the bbc and perhaps a re imagination of how it is measured as well. these are the three points of emphasis from ofcom today. ....
Across tv and radio largely, so far. our view wass that as audiences moved dramatically online, the operating licence needs to reflect what the bbc does across all services. so you are looking for a shift in commitments of the bbc and perhaps a re imagination of how it is measured as well. these are the three points of emphasis from ofcom today. kevin bakhurst is going to stay with us, he s ofcom s group director of content and media policy, but let s bring in three guests to evaluate how ofcom is communicating with the bbc today. let s begin with owen meredith, chief executive of the news media association, representing uk, national, regional and local newspapers both in print and in digitalform. owen, we wanted to speak to you because the nma, you approached ofcom with thoughts on this review. i wonder what you told it? firstly, thank you for having me on the show, it s a pleasure to be here. we primarily have concerns around ....