Tuesday, 15:45, 12/01/2021
VOV.VN - Working in Vietnam, a Westerner can face many problems, and knowledge of cross-cultural management helps to overcome these hurdles.
Knowledge of cross-cultural management is key to overcoming a host of barriers when doing business in Vietnam. (Photo: internet).
What has the COVID-19 year 2020 brought for Vietnam? Supply chains have been disrupted, foreign direct investment has decreased, beaches and cities suffer from a lack of tourists and international business contacts are limited. Even though Vietnam has coped relatively well with the crisis, it was clear to all: globalisation is a fact.
Already in the years before, international contacts between nations, companies but also people have increased. This will not change in the new year 2021, when hopefully normality will return. Where people of different origins come together, cultural misunderstandings can occur. Intercultural management deals with how to address these intercultural enc