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COVID vaccine effort goes door-to-door in Southwest Detroit


The City of Detroit partnered with the nonprofit Congress of Communities to inform a segment of the population that is still underrepresented in getting the vaccine.
Fences, locked gates and especially dogs keep canvassers from getting on porches and making critical face-to-face contact. (BridgeDetroit photo by Martina Guzmán)
Elizabeth Gonzalez works with Congress of Communities and is an experienced canvasser. She understands the challenges of reaching the Latino community. Gonzalez says there is disinformation to contend with, language barriers and a lack of trust.
Last summer, she worked on getting Latinos to fill out the U.S. census and is now using some of the same tools and strategies to inform people about the vaccine. ....

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As vaccinations drop, outreach workers hit the streets to change minds


Vaccination outreach workers face a daunting challenge: Changing people s minds
Jon Schuppe and Erin Einhorn and Bracey Harris and Tyler Kingkade
© Provided by NBC News
DETROIT Tanika Knighton knows how devastating Covid-19 can be: Her 62-year-old father died of the disease last spring, and she and her husband both got very sick last year.
But she hasn’t been vaccinated. And when a canvasser approached her on a street in northwest Detroit recently offering information on getting a shot, she took his flyer but didn’t seem convinced.
“I don’t know too much about it,” Knighton, 46, said as the canvasser part of a new city-run door-knocking operation continued down the block. The working-class neighborhood, which is predominantly Black, has one of the lowest vaccination rates in Detroit, a city where fewer than a third of residents have received at least one shot. ....

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Undocumented residents in Southwest Detroit are hesitant to get the COVID-19 vaccine because of immigration status, fears of cost


Both the tactics and infrastructure from the 2020 Census campaign have been redeployed for the door-to-door vaccination campaign, according to Victoria Kovari, executive assistant to Detroit Mayor Mike Duggan, who was in charge of the Census campaign and is now overseeing the campaign to boost vaccination rates. These efforts include door-to-door outreach, incentive programs, direct texting and mailing for apartments where canvassers can’t gain access, and the purchasing billboards along Detroit highways with information on where to get vaccinated, Kovari says.
As to whether the campaign to encourage COVID-19 vaccinations will be more successful than the campaign to drive up census participation remains to be seen. ....

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