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Consumers are opting to buy ‘No Palm Oil’ labelled products in places where these are available due to the sense of ‘emotional protection’ this confers versus any real scientific knowledge, an expert panel has claimed whilst recommending better social marketing as the best tool to fight this. This was the opinion of the six expert panelists who convened virtually for the ‘Vertical Challenges for Sustainable Palm Oil’s Future’ panel debate, held as part of the international Palm Oil Trade Fair and Seminar 2021 organised by the Malaysian Palm Oil Council (MPOC). The panellists were: international civil society body Solidaridad Network Asia Senior Advisor Teoh Cheng Hai, the United Kingdom Field Conservation Manager Catherine Barton, legal firm FratiniVergano Partner and ASEAN states advisor Pablo Vergano, MPOC Science & Environment Division Director Dr. Ruslan Abdullah and EngageMinds Hub, Consumer, Food & Health Engagement Research ....