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Dropping something off the menu, those kinds of things. using data this way to revise vendor offers and update products offered, her retail business is what alan calls data driven. lindsey says other shop keepers who simply collect receipts in a drawer, wait until bookkeepers do the math, no matter what kind of business they re in, are getting information too late to use. food costs are not the only numbers she monitors. lindsey also uses bread crumb software to track cash in the register. a sign a single register, people make mistakes. if there s a consistent, she works every wednesday, every wednesday we are short, then you know, you tell her. alan says this access to data allows owners to make decisions and change plans quickly and effectively. the key to data is getting rapid feedback and thinking about action you take. data alone is not enough. when this vendor suggested she ....