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Detailed text transcripts for TV channel - MSNBC - 20171230:12:45:00

Weakest link. maybe not number one, that s a weak link. absolutely. i clicked on a scam the other day, i know better than to do this, somehow they got me. the minute i did it, i freaked out and called the computer person and said i just did this, can you check the computer. it happens. used to just be e-mail. social has blown the problem up. everybody is on social, everybody is interactive. lot of business owners on social. 135 million websites in the dot com space. 200 million businesses on facebook. how do you warn employees to do something like i did, i know better. how do i keep my employees who probably know better from doing this. training is part of the equation. train the work force to understand the security challenges and risks that effect all sides of business. it is training. there are programs out there, we had some on the show where they test your employees, put some ....

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Detailed text transcripts for TV channel - MSNBC - 20171230:12:42:00

Dropping something off the menu, those kinds of things. using data this way to revise vendor offers and update products offered, her retail business is what alan calls data driven. lindsey says other shop keepers who simply collect receipts in a drawer, wait until bookkeepers do the math, no matter what kind of business they re in, are getting information too late to use. food costs are not the only numbers she monitors. lindsey also uses bread crumb software to track cash in the register. a sign a single register, people make mistakes. if there s a consistent, she works every wednesday, every wednesday we are short, then you know, you tell her. alan says this access to data allows owners to make decisions and change plans quickly and effectively. the key to data is getting rapid feedback and thinking about action you take. data alone is not enough. when this vendor suggested she ....

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Detailed text transcripts for TV channel - MSNBC - 20171230:12:50:00

Both of you, need a number one through ten, what did you think of the product and what did you think of the pitch. patrick. all right. gave you nine for the pitch and 8 for the product. thought pitch was pretty tight. you gave me metrics about how you re performing. you talked about the social impact, which is a really important thing to talk about today. and you explained to me why you were the right person to build this business. in terms of the product, i need to get out into the field. it s hot under these lights but i need to test it in the real world to know if it is for real. so i gave 7 for product and 8 for pitch. starting with the product, i don t know if this is a great look for me on national television. it is. but i love the idea. i think it could use a little more development. it is a great concept. in terms of the pitch, i agree there is a lot of great data in there. and you did a traffic job explaining it. i would love to have a little more passion, a little mor ....

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Detailed text transcripts for TV channel - MSNBC - 20171230:12:43:00

Could save 17 cents a pound on precooked roast beef to replace store cooked supply, she jumped on it and made a big mistake. customers could tell it was commercially cooked and didn t like it at all. the feedback was like you ruined my life. i realized it is not worth losing that business. that s where judgment comes in. some numbers matter more than others. every business owner must decide what to do with data once they get it. i can t say i ve had a single day of being bored in this business, there s always something to do and it is never the same. equifax, target, verizon, whole foods have all been hacked. they re big companies with a lot of resources. you need to ask yourself, what are you doing to protect your own company? james c foster is ceo of a cyber ....

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Detailed text transcripts for TV channel - MSNBC - 20171230:12:57:00

The only problem i need to solve is who is the person that can help me solve this problem. so recognizing what you can t do. that s great. that s what i do when i m up at 3:00 in the morning worrying about something in business. i love this kind of almost self-help-y kind of stuff. as i talk to more and more business decisionmakers i realize that that is the part that often is the hardest in running a business. yeah. you feel alone. and you feel like be. orem bearsed. orem bearsed. that s something people don t talk bit. you re in the spotlight. you will say dumb things every once in a while. hopefully not on a show like this. if you do, we ll take it out. all right. thank you both. this week s your biz selfie is from alexander donaldson and little helper. it is a mover for residential ....

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