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Mattel CEO Ynon Kreiz Looks Past 'Barbie' to Long-Term Media Strategy

Mattel's Ynon Kreiz acknowledged the "Barbie" movie's blockbuster success but said it's part of a bigger strategy of managing its portfolio of IP. ....

Ynon Kreiz , Los Angeles , Variety Entertainment Technology Summit , Warner Bros , Variety Entertainment , Technology Summit ,

Barbie, Shmarbie: Mattel CEO's Media Strategy Is Far More Than One Movie

While “Barbie” may have been a huge opening salvo in Mattel CEO Ynon Kreiz’s plan to turn toy brands into media IP, it’s just the beginning of a versatile… ....

Ynon Kreiz , Variety Entertainment Technology Summit , Variety Entertainment , Technology Summit , Reaking News ,

Scopely CEO on MonopolyGo Longevity, Building IP Portfolio

Scopely CEO Javier Ferreira spoke at Variety's Entertainment and Technology Summit to talk about the longevity of mobile gaming and IPs like Monopoly. ....

Javier Ferreira , Andrew Wallenstein , Variety Entertainment Technology Summit , Technology Summit , Variety Intelligence Platform ,

Variety's Entertainment & Technology Summit 2023 Biggest Takeaways

Executives in the industry came together to cultivate conversations about the growth of technology and its impact on TV, gaming and digital media. ....

Skaare Eriksen , Mike Delaet , Lena Dunham , Heidi Chung , Mainak Mazumdar , Travis Sampson , Mike Verdu , Agnes Chu , Angela Courtin , Chris Mattmann , Vin Dieseland Polly , Richelle Parham , Tia White , Russell Wallach , Todd Lichten , Julie Mcnamara , David Lawenda , Nick Viall , Madeline Baldi , Ynon Kreiz , Alessandra Torre , Tom Henry , Michael Schneider , Andrew Wallenstein , Amy Mcdevitt , Emily King ,

Variety Entertainment & Technology Summit Returns in September

Variety returns with its annual Entertainment and Technology Summit, presented by City National Bank on Sept. 21 in Los Angeles and streaming virtually. ....

Russell Wallach , Elana Sulzer , Jake Shane , Agnes Chu , Madeline Baldi , Todd Burach , Erin Oremland , Arkham Knight , Chris Mattmann , Eli Holzman , Shalini Govil Pai , Todd Lichten , Angela Courtin , Linda Duncombe , Los Angeles , Travis Sampson , Casey Wilson , Emily King , Vibol Hou , City National Bank , Sony Pictures Television , Agillink At City National Bank , City National Bank On Sept , Technology Summit , Propulsion Laboratory , Microsoft Venture Fund ,