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Mattel CEO Ynon Kreiz Looks Past Barbie to Long-Term Media Strategy

Mattel's Ynon Kreiz acknowledged the "Barbie" movie's blockbuster success but said it's part of a bigger strategy of managing its portfolio of IP.

Barbie, Shmarbie: Mattel CEO s Media Strategy Is Far More Than One Movie

While “Barbie” may have been a huge opening salvo in Mattel CEO Ynon Kreiz’s plan to turn toy brands into media IP, it’s just the beginning of a versatile…

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