Samsung overtook Xiaomi for the first time in the March quarter to become the leading player in the smart TV segment, followed by LG and Xiaomi, Counterpoint noted. The shipments of Chinese brands like OnePlus, Haier, and Realme fell by 30% year-on-year.
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India's smart TV shipments declined 16 per cent (year-on-year) in 2023 but QLED smart TV shipments increased by 110 per cent YoY, a new report showed on Thursday.The decline was attributed to a slow start in the first half of the year due to .
Analysts and industry executives cautioned that prices of open cells will continue to rise, pushing up average TV prices, and potentially impacting demand. Open cells are one of the main components in television sets and account for 60-65 percent of the manufacturing cost.