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Not just shrinkflation: How brands change package sizes to sell us more stuff. : Planet Money : NPR

There's a behind the scenes industry that helps big brands decide questions like: How big should a bag of chips be? What's the right size for a bottle of shampoo? And yes, also: When should a company do a little shrinkflation? From Cookie Monster to President Biden, everybody is complaining about shrinkflation these days. But when we asked the packaging and pricing experts, they told us that shrinkflation is just one move in a much larger, much weirder 4-D chess game. The name of that game is "price pack architecture." This is the idea that you shouldn't just sell your product in one or two sizes. You should sell your product in a whole range of different sizes, at a whole range of different price points. Over the past 15 years, price pack architecture has completely changed how products are marketed and sold in the United States. Today, we are going on a shopping cart ride-along with one of those price pack architects. She's going to pull back the curtain ....

United States , Sam Yellowhorse Kesler , Jeff Guo , Amanda Aronczyk , Valentina Rodriguez Sanchez , Meg Cramer , Cookie Monster , President Biden , Sierra Juarez , Valentina Rodriguez , Alex Goldmark , Planet Money , Apple Podcasts ,

Theater Talk: Final shows before Artie cutoff: I F*CKED YOU IN MY SPACESHIP, OKLAHOMA!, WEDDING BAND, CROSSING DELANCEY

Theater Talk: Final shows before Artie cutoff: I F*CKED YOU IN MY SPACESHIP, OKLAHOMA!, WEDDING BAND, CROSSING DELANCEY
wbfo.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wbfo.org Daily Mail and Mail on Sunday newspapers.

United States , New York , Al Iskandariyah , City Of , United Kingdom , Daemen College , Canterbury Woods , Franklin Shepard , Alice Childress , Paige Batt , Kris Bartolomeo , Steve Vaughan , Trevor Dugan , Randall Kramer , Jimmy Janowski , Elisa Ludwig , Casey Anthony Alcocer , Bella Poynton , Jake Hayes , Merrick Allen , Pamela Rose Mangus , Maury Yeston , Regina Taylor , Thomasa Watson , Susan Sandler , Emily Yancey ,

Theater Talk: In the burbs and downtown, great theater all around - CROWNS, MERRILY WE ROLL ALONG, THE A.I. AT DELPHI, THE DEATH OF A STREETCAR NAMED VIRGINIA WOOLF, and AIRNESS!

Theater Talk: In the burbs and downtown, great theater all around - CROWNS, MERRILY WE ROLL ALONG, THE A.I. AT DELPHI, THE DEATH OF A STREETCAR NAMED VIRGINIA WOOLF, and AIRNESS!
wbfo.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wbfo.org Daily Mail and Mail on Sunday newspapers.

New York , United States , Kavinoky Theatre , Canterbury Woods , Daemen College , Al Iskandariyah , City Of , United Kingdom , New Yorker , Kelly Copps , John Hurley , Jeffrey Coyle , Rodgers Hammerstein , Stevie Kemp , Emily Yancey , Maury Yeston , Carter Riccio , Casey Anthony Alcocer , Anthony Alcocer , Lynn Riggs , Madeleine George , Walter Franz Todd Benzin , Davida Evette Tolbert , Anthony King Scott Brown , Moss Hart , Maria Pedro ,

Merrily We Roll Along @ Shea's Smith Theater

Merrily We Roll Along @ Shea's Smith Theater
buffalorising.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from buffalorising.com Daily Mail and Mail on Sunday newspapers.

Al Iskandariyah , Frank Shepard , Frank Shephard , Jake Hayes , Charley Kringas , Valentina Rodriguez , Gussie Carnegie , Mary Flynn , Josh Wilde , Louis Colaiacovo , Franklin Shepard , Kelly Copps , Carter Riccio , Jenna Dramberger , Stevie Kemp , Allan Paglia , Stephen Sondheim , Brittany Bassett Baran , Maria Pedro , Michael Gilbert Wachowiak , Kris Bartolomeo , Franklin Shepard Inc , Smith Theater , Merrily We Roll Along , Roll Along , Jordan Levin ,

Theater Talk: Yancey, Loconti-Alcocer shine in WATSON INTELLIGENCE and THE PRICE. SATCHEL PAIGE closes this weekend... so much good theater (see listings)

Theater Talk: Yancey, Loconti-Alcocer shine in WATSON INTELLIGENCE and THE PRICE. SATCHEL PAIGE closes this weekend... so much good theater (see listings)
wbfo.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wbfo.org Daily Mail and Mail on Sunday newspapers.

New York , United States , County Fingal , Kavinoky Theatre , Al Iskandariyah , City Of , United Kingdom , The Woods , Canterbury Woods , Daemen College , New Yorker , Lynn Riggs , Naila Ansari , Tim Rice , Milsy Max , Trevor Dugan , Franklin Shepard , Casey Anthony Alcocer , L Steven Maisonet , Jeanine Tesori Kimberly , Todd Benzin , Loren Keller , Steven Dietz , Michael Cunningham , Thembi Duncan , Sherlock Holmes ,