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It's Not Just Ray D'Arcy That's Moved to RTÉ...

It's Not Just Ray D'Arcy That's Moved to RTÉ...
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Opinions scores hat-trick at research awards

Opinions scores hat-trick at research awards
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Opinions Wins Grand Prix at Research Excellence Awards 2021

Opinions Wins Grand Prix at Research Excellence Awards 2021
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Marketing Society's Research Excellence Awards Open for Entries

Marketing Society's Research Excellence Awards Open for Entries
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Carton Bros Launches Integrated Campaign to Promote Sicín Sásta

Carton Bros Launches Integrated Campaign to Promote SicÃn SÃ¡sta
April 16, 2021
Carton Bros has launched a new cross-platform campaign to promote its new premium free-range Irish chicken brand SicÃn SÃ¡sta.
The collaborative campaign involved a number of agencies including Ogilvy, MediaCom, Bubble Digital, Valda Boardman PR and Neworld.Â The launch is supported with a fully integrated creative campaign across TV, VOD, outdoor, POS, digital content, influencer and PR.
Brendan Nolan, Head of Marketing, Carton Bros.: “What we wanted to achieve with SicÃn SÃ¡sta was no small feat. It involved a lot of work on our farms, in our production facilities and in our mill to create a chicken that would raise the bar in the Irish market through a higher welfare offering. Crucially, we needed to communicate this proposition to a consumer who has come to see chicken as a generic product,â says Brendan Nolan, head of marketing, Carton Bros. ....

Brendan Nolan , Carton Bros , Bubble Digital , Valda Boardman , பிரெண்டன் நோலன் , அட்டைப்பெட்டி சகோ , குமிழி டிஜிட்டல் , வால்டா போர்டுமேன் ,