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Carton Bros Launches Integrated Campaign to Promote SicÃn Sásta April 16, 2021 Carton Bros has launched a new cross-platform campaign to promote its new premium free-range Irish chicken brand SicÃn Sásta. The collaborative campaign involved a number of agencies including Ogilvy, MediaCom, Bubble Digital, Valda Boardman PR and Neworld. The launch is supported with a fully integrated creative campaign across TV, VOD, outdoor, POS, digital content, influencer and PR. Brendan Nolan, Head of Marketing, Carton Bros.: “What we wanted to achieve with SicÃn Sásta was no small feat. It involved a lot of work on our farms, in our production facilities and in our mill to create a chicken that would raise the bar in the Irish market through a higher welfare offering. Crucially, we needed to communicate this proposition to a consumer who has come to see chicken as a generic product,â says Brendan Nolan, head of marketing, Carton Bros. ....
Marketing Network Bags Carbery Group and LeasePlan Accounts January 8, 2021 Marketing Network Group has picked up two new clients, LeasePlan and Carbery Group. Carbery Group produces a range of Irish cheeses including Carbery Cracker and Dubliner and Marketing Network will work with the company on a number of integrated campaigns for both brands during 2021. LeasePlan, meanwhile, is a leading fleet leasing service provider and it will work with Marketing Network Group to promote leasing to Ireland’s SME and personal business sectors. “Dusting off the debris from a challenging year and in anticipation of the vaccination rollout to stabilse our nation, we are looking forward to working on exciting new projects across all of our client base. Carbery and LeasePlan are two very different industries and both have exciting and innovative plans for 2021. With insight and strategic planning, we are confident that there will be increased market growth this year an ....