Budweiser is skipping the Super Bowl for the first time in nearly four decades By: CNN Alex Tai/SOPA Images/LightRocket/Getty Images
(CNN) Budweiser s Clydesdale horses have become synonymous with the Super Bowl. But this year, they re getting a rest: For the first time in 37 years, the beer company isn t advertising during the Super Bowl.
Instead, Budweiser is shifting the money that would ve been spent on the commercial slot a reported $5.6 million for the February 7 event to support critical Covid-19 vaccine awareness with donations and future ad campaigns, the company said Monday.
The pandemic forced Budweiser to rethink its marketing approach, vice president of marketing Monica Rustgi told CNN Business, as the alcohol industry reeled from the sudden shutdown of bars, restaurants and big events. The brand wanted to be proactive in promoting vacci
Budweiser skipping the Super Bowl for first time in nearly 4 decades
SHENZHEN, CHINA - 2020/10/05: Budweiser beer cans displayed for sale in a supermarket. (Photo by Alex Tai/SOPA Images/LightRocket via Getty Images via CNN)
by: Jordan Valinsky, CNN Business
Posted:
Jan 26, 2021 / 10:02 AM EST
(CNN) Budweiser’s Clydesdale horses have become synonymous with the Super Bowl. But this year, they’re getting a rest: For the first time in 37 years, the beer company isn’t advertising during the Super Bowl.
Instead, Budweiser is shifting the money that would’ve been spent on the commercial slot a reported $5.6 million for the February 7 event to support “critical Covid-19 vaccine awareness” with donations and future ad campaigns, the company said Monday.
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